ABOUT
Objectives:
-
Monetize existing data assets into marketing, sales and service opportunities.
-
Asses emerging enterprise data assets and structure them for marketing purposes.
-
Develop new product and service offerings across Digital, Social and CRM disciplines.
-
Provide analytics and data driven solutions to optimize marketing programs.
​
Facts:
-
15+ years experience in digital, social and CRM strategy & analytics
-
Support marketing organizations and advertising agencies in becoming customer centric while balancing business goals
-
Experience across Automotive, Retail, CPG, Media, Financial Services & Pharmaceutical
-
Media agnostic integrated customer management: social, digital, traditional and direct response
-
Database, CRM and Digital technologies and service providers
-
Extensive experience with PHP, SQL, Java, SAS, SPSS, Web Analytics (i.e. Google Analytics, Omniture/Sitecatalyst, Webtrends) and social listening tools (Radian6, Crimson Hexagon and others)